These 10 brands are paying it forward this Giving Tuesday

Kate Mendonca
Shopping Editor
Giving Tuesday - white chalk handwriting on a slate blackboard surrounded by winter squash and gourds

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Following the madness of Black Friday and Cyber Monday, a new holiday has taken off in recent years following the biggest shopping days with a focus on giving back to the community, rather than on hunting for deals. 

On Giving Tuesday (the day following Cyber Monday), many brands are opting to raise awareness for different causes by donating a portion of sales or highlighting special charitable collaborations. Many charities are also doubling any donations made today, so that every charitable donation does even more good.

Ahead, scroll through for 10 brands that are making a difference today, and helping shoppers give back with every purchase. 


Image via Popsocket.

In honour of Giving Tuesday, 100 per cent of sales from Popsocket’s line of Poptivism accessories will be donated to charity, instead of the usual 50 per cent. 


Image via Tradlands.

Partnering with the organization Immigrant Families Together, 50 per cent of today’s proceeds will be going towards reuniting and supporting families separated at the U.S./Mexico border.

Girlfriend Collective

Today when you shop Girlfriend Collective’s collection of activewear made from recycled plastic, they’ll donate 20 per cent of each sale to humanitarian aid organization, Direct Relief. For Collective account members, you’ll also receive double points to use towards future purchases.

Draper James

Image via Instagram/DraperJames.

For Giving Tuesday, Reese Witherspoon’s Southern-inspired brand will be donating 100 per cent of the proceeds from their Sisterhood Collection to Girls Inc., a non profit organization that focuses on focus on supporting, mentoring, and guiding girls in an affirming, pro-girl environment. 


On December 3rd, for every purchase of their Charity Pot lotion, Lush is donating 200% of its price to grassroots organizations working to protect and preserve our environment and empower youth.


Image via Aerie.

This year, Aerie is partnering with Delivering Good & LOLA to donate an undie & period supplies package to women & girls in homeless shelters -- one for every 10 for $35 undie bundle purchased today.


Image via Beautycounter.

Today only, Beautycounter is making a difference by partnering with the military in their Shop One, Share One promotion. As part of this initiative, they’ll be donating one Travel Size Cleansing Balm for every Holiday Set purchased.


Image via Thinx.

Supporting the next generation of changemakers with their limited edition Go With the Flow print underwear, 10 percent of every sale goes towards the youth activists at PERIOD, the largest youth-run nonprofit in women’s health to advocate for a sustainable, scalable solution to ending period poverty.

Universal Standard

Image via Universal Standard.

For Giving Tuesday, size-inclusive womenswear brand Universal Standard is donating 10 percent of today’s profits to Planned Parenthood, and is also offering shoppers a 25 per cent discount on their purchase.

Image via

This year, the lifestyle brand known for their colourful stationery is donating 10 per cent of all proceeds to Girls Inc. to support girls in growing up healthy, educated and independent.

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