There is a first time for everything.
A few seasons ago Cara Delevingne became the first model to do a live selfie video at a Giles Deacon runway show.
And on Sunday, a model at Gypsy Sport’s presentation followed her lead … in a very unorthodox way. She grabbed a phone from the hands of Alex Badia — style director at Women’s Wear Daily, who was taking video of the show for Instagram — and took it down the runway, filming herself as she went.
Here’s the video, which Badia promptly posted to his Instagram account:
“After over a decade of shows this is the first time a model takes a phone from my hand and films,” Badia wrote on Instagram.
“This really happened and is not a setup,” he added.
Rio Uribe, the founder of Gypsy Sport, always casts an eclectic and diverse cohort of models. Uribe, a person of color himself, finds inspiration in his own culture as well as queer nightlife. “I wanted to use my brand to bring in different shades, different sizes, different colors of people to give them a chance to walk on a runway, to interact with folks like Anna Wintour,” Uribe told Mic earlier this week.
But putting a premium on diversity means that Uribe and his casting agent, Pamela Tapper, do quite a bit of street casting for the shows, and that can lead to some interesting happenings on the runway — as evidenced on Sunday.
But the show itself was a bit of a performance. Citing tent cities and punk subcultures as inspiration, Uribe staged buskers in the middle of the runway. Models of a variety of shades, genders, and sizes walked around them in hoodies, trousers, and tunic dresses.