Tom Holland on Creating a Non-Alcoholic Beer Brand: 'I Was Craving a Product That Helped Me Feel Included' (Exclusive)

Tom Holland designed his beer company with himself in mind.

The Spider-Man star, 28, stopped drinking in January 2022 and announced his non-alcoholic drink brand Bero on Oct. 15. On Thursday, Jan. 9, it was revealed that the recently engaged star’s drink lineup will be available at Target stores nationwide.

“When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand. I ultimately created Bero for myself because I was craving a product that helped me feel included,” Holland shared exclusively with PEOPLE about the drink's availability at Target. “I wanted to build a brand that not only stands out but, most importantly, helps people to fit in. I’m so excited to bring Bero to Target, available to shop now nationwide.”

Holland’s Bero is one of several health-focused celebrity-backed brands coming to the retailer on Jan. 9. Kourtney Kardashian's Lemme Tone gummies, Blake Lively’s haircare line Blake Brown and Dwayne Johnson’s Papatui men’s care collection are also going to be sold at Target stores starting Thursday.

Holland emphasized the importance of creating a non-alcoholic option that was something he wants to drink when talking to Forbes about the product launch in the fall.

“When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in. My first year sober was really difficult, and had I had Bero, I think it would have been easier,” he told the outlet at the time.

The star started working on Bero (pronounced as “beer-oh” or you can “say it how you like!” according to the brand’s website) in November 2023. “There’s no secret that as a celebrity, you're constantly being offered these kinds of brand deals,” Holland told Forbes. “But I never found anything I felt particularly passionate about — until now.”

Related: Tom Holland Documents Date Night with Girlfriend Zendaya at Bar in Boston: See the Cute Photos

Holland explained that he and his co-creator, longtime beverage marketer John Herman, were “absolutely grinding” over the last year to create three Bero drinks: Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat. Even Holland’s fiancée Zendaya was useful in the development process, but not in the way you might think.

“Zendaya hates beer, like, absolutely hates beer. She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty’, and I was like, ‘Well, that's probably not a good sign’,” Holland quipped.

Zendaya and Holland first sparked romance rumors after being cast together in Spider-Man: Homecoming in 2016 but didn’t confirm their relationship for five years.

Fast forward four years and on Sunday, Jan. 5, Zendaya donned what appeared to be a diamond ring for the Golden Globes red carpet and a family source would later confirm to PEOPLE that the happy couple are engaged and that Holland popped the question over the holidays.

Read the original article on People