I Tried 6 Popular Frozen Waffles—The Winner Will Surprise You
The best frozen waffle is a private grocery store brand!
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My family eats a lot of frozen waffles—like a lot. I enjoy making homemade waffles now and again, but on a busy weekday morning, I’m more than happy to pop a few frozen ones in the toaster and eat them plain on the run.
To be honest, I never paid too much attention to what brand we were buying; I tended to throw whatever was on sale in the shopping cart. That was until I bought a brand (that will remain nameless and is not on the list below) that my children would not touch. The box sat in the back of the freezer, sad and untouched for months, taking up prime real estate.
So, we decided to conduct some due diligence on the best frozen waffle brand. I went to the grocery store and bought six popular brands for my family to taste test.
Simply Recipes / Molly Adams
The 6 Popular Brand of Frozen Waffles My Family Taste Tested
My family of four (two adults and two young children) toasted and tasted the following six brands of frozen waffles:
Wegman's Multigrain Waffles ($3.49)
I never thought I’d become an expert on frozen waffles, but I am not complaining. It's tasty work if you can get it! One thing worth noting is that although all you need to do is pop the frozen waffles into the toaster, the toast setting matters. I advise starting on one of the low settings (number two on my toaster) and running the waffle through twice for the best possible flavor.
I listed our review in order of worst to best below.
1. Kashi Original Fluffy Crispy Waffles
These waffles had a nice flavor and texture upon first taste but left a bit of an aftertaste. My six-year-old Charlie liked this waffle, but my husband felt it was a little “cardboardy.” I think these are a solid bet for a gluten-free option.
2. Good Food Made Simple Buttermilk Waffles
I wanted to like this due to the great packaging and marketing, but the flavor fell flat. They are made with great ingredients like oats, rye, flax, millet, buttermilk, and bourbon vanilla, but to everyone in my house, they tasted dry, salty, and a little crumbly. Charlie noted they tasted “like Play-Doh,” but let’s not ask too many questions on why he knows the flavor of Play-Doh.
3. 365 by Whole Foods Market Organic Homestyle Waffles
I would categorize these as an excellent "topping" waffle. They have a solid flavor, are substantial enough to fill you up, and are thick enough to stand up to toppings like nut butter and berries. Consider them a beautiful breakfast blank canvas.
4. Eggo Homestyle Waffles
If I could describe these with one word, it would be nostalgia. These taste like my childhood, in a good way. I was not crazy about this ingredient list, but as a shock to no one, these were my children's favorite.
5. Kodiak Protein-Packed Power Waffles Buttermilk and Vanilla
These were second place in my book. I love that two waffles have 12 grams of protein. They also have a vanilla birthday cake vibe to them in terms of flavor, which I can get behind for breakfast. There was a slight aftertaste, but I can live with that if I get protein in a frozen waffle! I also like the texture and look of these waffles. They are a pretty golden brown when toasted.
6. Wegman's Multigrain Waffles
These came in at number one for my husband and me, and my kids ate them with no complaints, so bravo to Wegman’s! Also, you can’t beat the price—six waffles for $3.49. These have a substantial texture and lovely flavor thanks to rye flour, wheat bran, and barley flour. These are flavorful enough to eat plain but would also work piled high with toppings.
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