Wendy’s Merch Has Never Been Cooler Thanks to This Fan-Favorite Gen Z Streetwear Brand
It debuts on July 31.
Wendy's / Lonely Ghost
Last month, Wendy’s brought the drip to car seats everywhere with the launch of its Saucy Nuggs. Now, the Ohio-based fast food chain has another drippy surprise in store for us all this summer: a brand new Wendy’s-inspired wardrobe.
While Wendy herself might be more of a Boomer, the brand joined forces with Gen Z streetwear brand Lonely Ghost on a new line of limited-edition merch, including a camo trucker hat, crewneck top, wide-leg sweatpants, baby doll shirt, and a sticker pack — ya know, just what Wendy would wear.
Related: Wendy's Is Giving Out Free Fries Every Friday for the Rest of 2024 — Here's How to Get Yours
“Our latest launch, Saucy Nuggs, was designed to satisfy Gen Z customers’ cravings for a next-level nugget experience,” said Lindsay Radkoski, U.S. chief marketing officer for The Wendy’s Company. “Our saucy collaboration with Lonely Ghost allows us to celebrate community and being better together with both brands’ fans.”
The brand says that the collection of fast-food-inspired clothing is “all about fueling friendships” — and what better fuel for a friendship than some wide-leg sweatpants?
The collection officially goes on sale tomorrow, July 31, at 11 a.m. ET. But of course, Wendy’s and Lonely Ghost are giving us a little sneak peek today on Lonely Ghost’s website and both brands’ social accounts.
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Starting tomorrow you’ll also be able to order yourself some Saucy Nuggs “The Lonely Ghost Way” through Wendy’s app. Inspired by all those fire emojis you’re going to get once you post a pic of yourself wearing that camo trucker hat, the combo includes any piece count of the Spicy Ghost Pepper Saucy Nuggs, fries, a drink, and a side of Ghost Pepper Ranch. The combo will only be available from July 31 through August 7.
And if you haven’t gotten your hands on some Saucy Nuggs just yet, the bite-sized treats are offered in 4, 6, 10, and 20-piece sizes. They’re “tossed and sauced” in one of seven different flavor combinations: Honey BBQ, Garlic Parm, Buffalo, Spicy Honey BBQ, Spicy Garlic Parm, Spicy Buffalo, and of course, Spicy Ghost Pepper. Rather than delivering them sauced, you handle all that saucing yourself by putting them in a container with the sauce and shaking it up.
It’s a menu item John Li, global vice president of culinary innovation at The Wendy’s Company, called “a next-level culinary experience” when the Nuggs launched last month. However, we’d question the decision to sport those white sweatpants while chowing down.
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