White Flowers Bloom at Laura Biagiotti

Luisa Zargani
·2 min read

Lavinia Biagiotti’s mother, Laura, has never ceased to inform the designer’s aesthetic and vision and for spring 2025 this was no different.

Marking 50 years since Laura Biagiotti’s debut show in Milan, her daughter named the spring collection after the brand’s first successful fragrance, “Fiori Bianchi [white flowers]” dating back to 1982. Also, she created prints on long flowing dresses reproducing her mother’s herbarium.

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“There is a poetic touch to these daily clothes, but I would rather define the collection neo-romantic, as women are now powerful and emancipated and far from those depicted in romantic novels,” said Lavinia Biagiotti, who has been heading the company since her mother’s death in 2017. To be sure, there were the brand’s stable “bambola [doll]” dresses with a floral motif, whose hazy colors were reminiscent of Claude Monet’s paintings, but 3D flowers were also applied to structured linen jackets worn over shorts for her customers on the go.

Roses, gardenia and jasmine were embroidered on pretty silk or taffeta dresses, often sparkling with micro sequins, as well as on knits and accessories, such as bucket bags and flat mary janes. A maxi broderie anglaise caftan looked breezy and perfect for the summer with its inlaid floral motif, as did a white linen dress with cutouts.

Tiny daisies were hand-embroidered en relief on a short dress, and white flowers on a lace dress, worn with a contrasting checkered blazer. A cable knit silk dress contributed to cement Biagiotti’s expertise in knitwear.

Biagiotti’s collections reflect the designer’s positive and can-do attitude, and exiting Milan’s Piccolo Teatro where she again staged her show, it felt like leaving a serene and happy garden for the bustling and noisy reality of the city.

For more Milan spring 2025 reviews, click here.

Launch Gallery: Laura Biagiotti Spring 2025 Ready-to-Wear Collection

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