An Iowa woman has called out American Eagle Outfitters for inconsistent jean sizes — and she has the photos to back it up. In a recent Facebook post, Riley Bodley posted two of her favourite pairs of jeans. The back pair are a size 0, which Bodley claims she purchased five years ago. The front pair are a size 4, purchased just a few months ago.
“I will admit, when I went into American Eagle and realized I had gone up two sizes, I was a little disheartened. So, when I got home I compared my new jeans to my old ones and was just sickened when I discovered my new jeans were the same in size, if not slightly smaller, then the pair I had boughten five years ago,” Bodley wrote in her Facebook post.
“This made me wonder, how small has a size 0 actually gotten? The media makes young girls feel the smaller the number they wear, the more beautiful they are, and this is certainly NOT true.”
“I post this as a reminder that size is literally just a number and does not define you,” Bodley concluded. “Find clothes that make you feel comfortable and confident, and know your beauty is not defined by the size you wear.”
Bodley’s post has since gone viral, receiving more than 37,000 shares and 24,000 reactions, with many sharing similar stories of alleged inconsistent sizes:
“As a 34D I went into Aeropostale to try on bikinis. Their medium was an extra small. I had to try on and XL bikini top to actually fit. It was so embarrassing. At Dillard I was a medium.”
“The way companies are sizing their clothes is terrible. To feel that you have gone up TWO SIZES is absolutely heartbreaking, and then to find out the size you bought is the exact same as the smaller size you bought years before, I would call it nothing less than body shaming.”
“This is why nothing fits me. One of the reasons it’s hard for me to shop at all and just another cause for anxiety.”
Some commented that it all comes down to jean fabric, not inconsistent sizing.
“I worked for AE for awhile and it also depends on the stretch of the jean, a super stretch is going to fit better than jeans that are just regular denim too, plus you have all the denim X, sateen X, etc which can all play into a factor of the different size.”
The incident is reminiscent to one that occurred a year ago, where American Eagle was called out for inconsistent sizing over two pairs of shorts.
In a viral Facebook post, Missy Rogers posted a photo of two pairs of shorts, both allegedly purchased from American Eagle.
“The black pair is from two years ago and the maroon is from this year. The black is a size 4. The maroon is a size 10,” she wrote in her post, which has since garnered more than 78,000 shares.
After comparing both pairs of shorts, the Rogers discovered that they had the same waist line and width, the only difference between the two being the hemline length and the dates she allegedly purchased them.
“We should feel confident in our own skin and in what we wear,” she concluded her post. “With everyone aiming to reach the perfect body, we are missing the bigger picture. A size 2 is never going to be the same in every place or mean the same to every person. A specific size is not a number to describe your beauty, health, and body. It is literally just a number printed on a tag.”