This viral backpack is on sale for 28% off on Amazon — but only for today!

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Save 28% on this must-have backpack - but only for today. Image via Amazon.
Save 28% on this must-have backpack - but only for today. Image via Amazon.

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Along with the latest tech and colourful writing supplies, backpacks are a back to school essential. If you’re on the hunt for a new one for yourself or for the kids in your life, today’s Deal of the Day from Amazon is not to be missed.

The clock is ticking on these savings, which includes up to 28 per cent off of select backpack styles from Herschel and FJÄLLRÄVEN. Among the bags on sale, you’ll find the top-rated FJÄLLRÄVEN Kanken Classic Backpack, which is on sale for $81 — but only until midnight PST (3 a.m. EST).

FJÄLLRÄVEN Kanken Classic Backpack

FJÄLLRÄVEN Kanken Classic Backpack. Image via Amazon.
FJÄLLRÄVEN Kanken Classic Backpack. Image via Amazon.

SHOP IT: Amazon, $81 (originally $102)

Made from dirt-resistant and water-resistant Vinylon F that can be wiped clean, the Kanken was originally designed in 1978 as an everyday backpack for Swedish schoolchildren. They’ve since exploded in popularity and can now be spotted around the world.

A favourite among Gen Z, this versatile backpack has taken over social media with its colourful and versatile style. The hashtag #fjallravenkanken has earned 17.2 million TikTok views, with many users showing off what they can fit inside their backpacks.

The Kanken Classic Backpack has a 16L capacity with two-way zip-around closure and rain flip. Inside the pack is a sleeve that fits most 15” laptops, plus a content information tag for personalization.

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What shoppers are saying

Backed by a 4.6-star rating from more than 1,600 customer reviews, this classic backpack is a top choice for those heading back to school. Shoppers have called it a “great day to day backpack” that is “stylish, lightweight and comfortable.”

For those looking to transport large items, you can rest assured that the Kanken Classic backpack has plenty of space to store them. One shopper noted that it’s “big enough for most laptops,” while another noted that it holds “quite a lot of weight.”

Due to this bag’s narrow strap design that doesn’t feature any padding, some reviews mention that they potentially “dig in” at the shoulders, especially if you’re carrying heavy objects.

If you’re not sure about the FJÄLLRÄVEN Kanken Classic Backpack, you can also shop an assortment of other styles on sale, but only until midnight tonight.

Fjallraven Kanken Mini Classic Backpack

Fjallraven Kanken Mini Classic Backpack. Image via Amazon.
Fjallraven Kanken Mini Classic Backpack. Image via Amazon.

SHOP IT: Amazon, $70 (originally $85)

Herschel Supply Co. Little America Backpack

Herschel Supply Co. Little America Backpack. Image via Amazon.
Herschel Supply Co. Little America Backpack. Image via Amazon.

SHOP IT: Amazon, $103 (originally $129)

The reviews quoted above reflect the most recent versions at the time of publication.

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