CH Carolina Herrera Enlists Interiors Photographer François Halard for Latest Campaign With Liya Kebede
CH Carolina Herrera, the lifestyle brand, has enlisted François Halard, the French photographer known for his interior and architecture photography, to shoot model and activist Liya Kebede for its fall social media collaboration.
Photographed at l’Hotel Marrakech in Morocco, the ads convey the craftsmanship of the Herrera bags that are created in the company’s Leather Atelier in Ourense, Spain.
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Dressed in the new ready-to-wear collection, Kebede models the various bags such as the Initials, Lacito and Doma from the Insignia Collection, along with such bags such as Matryoshka, Blasón and Camelot.
In his images, Halard infuses intimacy into the brand’s signature style.
“The idea was to associate the woman Liya and the brand to create a sense of intimacy and luxury that would attract and appeal to other women,” said Halard.
Asked how his background in interior design photography influenced his approach to fashion photography, Halard said, “I love to feel the sense of a living place in my images. This brings me a narrative to the story.
“My approach has always been to focus on the quality of the details. And also to bring the idea of the excellence to the brand,” added Halard.
Kebede, an Ethiopian-born model, maternal health advocate, designer of the clothing brand Lemlem, and actress, has served as the World Health Organization’s ambassador for maternal, newborn and child health since 2005.
The CH Carolina Herrera images appear on the company’s social media and e-commerce platform.
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