Liam Gallagher Brings It Back to Britpop’s Heyday
There is a photo of Liam Gallagher in 1997, at the height of Oasis’s fame, sitting in the back of a car in Oslo. He’s smoking a cigarette, glaring out the window through red-tinted sunglasses, and wearing a red and blue Berghaus jacket zipped up to his neck. Gallagher has never worn the leather-jacket rock-star uniform; it’s always been all about the heavy-duty parkas. And when I say always, I mean always. Fast-forward twenty-seven years and Gallagher’s still wearing Berghaus. To be more specific, he’s fronting the Berghaus Icons campaign.
Seriously, it feels like we’re back in the nineties. After all, Oasis are back together and Liam Gallagher is wearing Berghaus. For those of you who missed the rise of the British mountaineering brand the first time around, let me give you a quick refresh so you can hop on board now. Since 1966, the label has been crafting high-quality, durable performance pieces for the outdoors. Alan Hinkes OBE and Sir Chris Bonington (who also features in the Icons campaign) wore Berghaus to summit Everest—so yeah, it performs pretty damn well. But it’s not just about the tech.
After Gallagher wore Berghaus in ’97, he made it definitively cool for the mainstream. The brand pervaded Britpop culture, football culture, rave culture—you name it. (You might also recognise it from its most recent collaboration with Palace.)
“My first encounter with Berghaus was through my brother Noel,” Gallagher said in a press release (and don’t we love to see that brotherly bond re-emerge?). “He purchased a green one in the late eighties and I was always pinching it off him. They were all the rage and I couldn’t wait to get my hands on one of my own. I thought to myself, When I’m rich and famous, I’m getting myself one. I finally did that, and I’ve still got it to this day. To be asked to work with them on their comeback means a lot.”
The campaign, shot by Alasdair McLellan, features Gallagher in a reimagined Trango jacket from the archives. Two other classics from the brand, the Mera Peak and the Lumley, return for the Icons collection, too.
If you didn’t get Oasis tickets, you can at least be with the band in spirit via these jackets (and, at the very least, enjoy some functional and stylish new outerwear for the winter). If you did get Oasis tickets—well, now you know what to wear to the 2025 tour.
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