The Secret Tribute to Prince Harry Hidden in Meghan Markle’s As Ever Logo
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Meghan Markle officially relaunched her American Riviera Orchard brand as “As Ever,” complete with a new logo.
“As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do,” she explained. “And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first.”
As Ever’s logo features a palm tree and two hummingbirds. The palm tree, T&C can confirm, is a nod to their home in California, and the hummingbirds are a tribute to Prince Harry.
In Harry & Meghan, couple's Netflix docuseries, Prince Harry shares a sweet moment with Archie as a hummingbird appears on their balcony. “Papa is a birdwatcher, so this is a really big moment for him,” Meghan tells their son.
In Spare, he also writes about seeing a hummingbird after returning home to California following the death of Queen Elizabeth.
Spare
“Still, as with so many partings, I just wished there’d been… one more goodbye,” he writes. “Soon after our return, a hummingbird got into the house. I had a devil of a time guiding it out, and the thought occurred that maybe we should start shutting the doors, despite those heavenly ocean breezes. Then a mate said: Could be a sign, you know? Some cultures see hummingbirds as spirits, he said. Visitors, as it were. Aztecs thought them reincarnated warriors. Spanish explorers called them ‘resurrection birds.’ You don’t say?”
He continues, “I did some reading and learned that not only are hummingbirds visitors, they’re voyagers. The lightest birds on the planet, and the fastest, they travel vast distances—from Mexican winter homes to Alaskan nesting grounds. Whenever you see a hummingbird, what you’re actually seeing is a tiny, glittering Odysseus. So, naturally, when this hummingbird arrived, and swooped around our kitchen, and flitted through the sacred airspace we call Lili Land, where we’ve set the baby’s playpen with all her toys and stuffed animals, I thought hopefully, greedily, foolishly: Is our house a detour—or a destination?”
As Ever is set to launch in Spring 2025, in tandem with Meghan’s upcoming Netflix show, With Love, Meghan. While details are still slim, ther eis currently a website (asever.com) and an Instagram page (@aseverofficial).
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