Sundae School Hosts ‘Mochi Holidaze’ Pop-up in DUMBO
Sundae School is continuing its mission of community gathering with its latest initiative.
The Korean-inspired streetwear brand is hosting its “Mochi Holidaze” pop-up shop this weekend at 170 Front Street in Brooklyn’s DUMBO neighborhood. The pop-up offers Sundae School’s bestselling outerwear styles, such as its graphic fleeces and puffer jackets, as well as THC-infused mochi gummies from its sister brand, Sundae Flowers.
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“This year we wanted to do some sort of community gathering out here in DUMBO,” said Sundae School’s founder, Dae Lim. “One of the biggest challenges as an e-tailer is people don’t really know the quality of our clothes, so we wanted an in-person, New York City shopping experience for everyone.”
The pop-up offers bestselling styles like the Sundae School duvet puffer and a special holiday gift box of mochi gummies. Customers are able to try on the various outerwear styles in-store and are given a discount code for their purchases.
“Obviously this year has just been a very interesting year, from anywhere from the economy, but also the state of democracy,” Lim continued. “For us, the holiday season is just all about taking a break and just self-reflecting, which is why we have our mochi gummies here and we have a special holiday gifts set as well. We’re just trying to band together our community of people who want to all take a break.”
This is Sundae School’s latest initiative in New York City. Last year the company hosted a 4/20-themed runway show to celebrate the brand’s sixth anniversary.
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