I tried chicken tenders from 5 major chain restaurants, and one emerged as the MVP

• Casual-dining chains understand the importance of embracing football season to attract customers.

• We tried chicken tenders from five chains to determine the best option for game day.

• Chili's and Buffalo Wild Wings impressed us the most with their crispy and customizable tenders.

Football season is here, and restaurant chains are stepping up to serve crowd-pleasing tailgate favorites.

In a new series, "Tailgate Taste-off," Business Insider is pitting some of these chains against each other to determine which makes the best versions of popular game-day foods.

If you're wondering what to order the next time you catch the game at a local Chili's or Buffalo Wild Wings, or if you're uncertain which chain offers the best value when ordering in, this guide will help you make the most of your football season dining experience.

Chain restaurants know the value of embracing football season to attract customers, from offering family-style and game-night combos during football season to leaning into commercial advertising during televised games.

For the first edition of "Tailgate Taste-off," we ranked chicken tenders from five chain restaurants — Applebee's, Chili's, Buffalo Wild Wings, TGI Fridays, and Wingstop — based on taste and value.

Here's how the five chain restaurants' chicken tenders ranked, from our least to most favorite.

My least favorite chicken tenders came from Wingstop.

Founded in 1994 in Garland, Texas, Wingstop has grown a cult following over the years for its chicken offerings, from its wings to its recently released chicken sandwich, which has caught the attention of Gen-Z consumers.

Wingstop does have dine-in options, but I felt it was more authentic to the Wingstop experience to order in.

I ordered four crispy tenders plain with a side of honey mustard sauce from my local Wingstop in Brooklyn, New York, for $10.39, excluding tax and fees.

The chicken tenders had a thick layer of seasoned breading on the outside.

I ordered these tenders plain, but they also come in all of the chain's signature sauces, from lemon pepper to Buffalo. I liked the ability to customize my tenders according to my preferences.

The tenders paired well with the honey mustard, which was creamy and had an ideal level of tanginess. I also thought the classic breading had a nice amount of flavor and peppery seasoning.

However, I was disappointed by the amount of meat inside.

Each Wingstop tender had a different amount of juicy chicken meat, with some pieces being thicker and more satisfying than others. While the flavor was spot-on, I found myself wishing there was a bit more meat in each bite to really hit the mark.

These tenders would make a decent addition to a spread of wings from Wingstop, especially for folks turned off by spicy food.

Next time I order from Wingstop, I'll probably stick to their specialty: their wings.

Business Insider reached out to Wingstop for comment but did not receive a response before publication.

Applebee's, the NFL's official grill and bar partner, came in fourth with its crispy breaded chicken tenders.

I visited my local Applebee's in Brooklyn, New York, to try these chicken tenders.

Applebee's partnered with the NFL this year as the league's official grill and bar partner after finding a major crossover between their customer base and NFL viewers.

"We know our guests are football fans," Applebee's chief marketing officer Joel Yashinsky told Business Insider, adding, "This season, we've been all in on the NFL."

Data collected by Applebee's in April showed that 64% of its guests were interested in or very interested in the NFL, and about 34% had watched the NFL in the last 12 months, which informed the chain's football season strategy, Yashinsky said.

While the chain is consistently lauded for its boneless wings, I haven't heard much about its chicken tenders.

At my location, the chicken tender plate typically costs $12.99, excluding tax and fees. However, I ordered them as part of the chain's "2 for $2X" deal, which also allowed me to get an order of boneless wings and a classic cheeseburger.

I was pretty disappointed by the size of these chicken tenders.

They were really crispy, but slightly on the smaller side. The serving size of the honey mustard was also smaller than the Wingstop version.

However, unlike Wingstop, these chicken tenders came with a generous serving of fries, which I thought made this meal an excellent value.

These chicken tenders had a surprisingly good amount of chicken meat inside.

I appreciated the seasoning on the breading, which was a highlight since this chain serves its tenders plain without coating them in signature sauces like those available at Wingstop, Chili's, or Buffalo Wild Wings.

My only complaint, other than the smaller size of the chicken tenders, was just how fried they were. I thought the breading was a little overcooked, to the point that it left a dry, almost burned taste in my mouth.

However, this could have just been the batch I received and not standard for all Applebee's chicken tenders. I reached out to Applebee's about my experience, but they did not respond before publication.

Landing squarely in the middle of the ranking was TGI Fridays.

TGI Fridays has run into financial trouble in recent months. In early November, the chain filed for Chapter 11 bankruptcy, and Reuters reported that it was facing $37 million in debt, which led to some underperforming restaurants closing.

The TGI Fridays location I visited in Massachusetts is locally franchised and owned, so it's not included in the larger brand's bankruptcy filing.

I ordered a four-piece tender meal for $15.69, excluding tax and fees. It came with a side — I opted for mac and cheese — and honey mustard.

These chicken tenders were crispy without being over-fried.

They still had the signature finger shape I typically look for in a chicken tender.

This honey-mustard dipping sauce was less creamy compared to the other chains I tried. However, I was mostly judging the chicken tenders on their own, not the sauces they came with.

The chicken tenders were juicy, with each bite revealing tender, flavorful meat that fell apart.

I was impressed by these chicken tenders and would definitely order them again the next time I visit TGI Fridays for game day or just a standard dinner out.

However, I thought the breading was just slightly too thick and underseasoned to rank them higher than the top two chains.

Business Insider reached out to TGI Fridays for comment but did not receive a response before publication.

Chili's served my second-favorite chain-restaurant chicken tenders.

Chili's has been killing the game lately — with traffic and sales on the upswing leading up to football season, the chain is arguably in a league of its own.

The chain told BI in April that a return to commercial advertising has been a major part of the brand's efforts to increase brand awareness over the past couple of years. This includes during sports seasons. Sports Business Journal reported that in 2023, Chili's spent 38% of its TV advertising budget on live NFL action during games.

Value has also been a focus for the chain in the past year. It has expanded its "3 For Me" menu and offers happy-hour beers starting at $3.

"We're focused on creating a lively, social atmosphere that makes Chili's a great spot to watch the game," Chili's chief marketing officer George Felix told BI.

"Of course, we understand that some people prefer to watch the game from the comfort of home, which is why we also offer everyday favorites and party platters for takeout and delivery," he added.

I ordered a four-count of Chicken Crispers for $14.99, excluding tax and fees. The meal also included fries, mac and cheese, and two sauces.

This was my first time ordering Chili's plain chicken crispers.

The tenders are available in a variety of flavors, such as Nashville Hot, Honey Chipotle, Buffalo Ranch, barbecue, and Buffalo.

I paired my chicken tenders with ranch and honey mustard and was impressed by the creaminess and flavor of both sauces. However, the chicken tenders really hit it out of the park.

They were perfectly crispy, and the breading had a good amount of seasoning to give it flavor.

It was peppery, slightly salty, and just crispy enough to not overpower the chicken meat inside. Plus, for the price, you also get a lot of food.

While I'd probably opt for smothering these chicken tenders in a signature sauce next time, they also hold up on their own with their crispy breading and succulent chicken meat.

The best chain-restaurant chicken tenders came from Buffalo Wild Wings.

Buffalo Wild Wings was founded in 1982 in Columbus, Ohio, by Jim Disbrow and Scott Lowery, who started the restaurant with the goal of bringing authentic Buffalo-style chicken wings to the area.

The chain has since expanded to over 1,200 locations and offers 21 different sauce options, including the chain's signature Buffalo sauce, for its classic bone-in wings, boneless wings, and tenders.

A five-count of the chain's hand-breaded tenders with no sauce or dry rub and fries typically costs $17.99, excluding tax and fees.

However, Buffalo Wild Wings was running a promotion that allowed me to order 15 boneless wings, five tenders, ranch or blue cheese dipping sauces, and fries for $19.99, so I chose that deal instead.

The first thing I noticed about BWW's chicken tenders was the crispy, crunchy texture.

These chicken tenders had tiny pieces of fried breading that enhanced the texture of each bite and paired well with the tangy and fresh ranch dipping sauce provided.

The chicken tenders themselves were well-seasoned and sizable — they were probably the largest chicken tenders I tried, length-wise, and also the thickest.

The breading had the most distinctive flavor out of all the tenders I tried.

The chicken was extremely tender and shreddable, which stood out to me.

The chicken meat inside was moist and high-quality, in my opinion. These tenders from Buffalo Wild Wings also tasted the most homemade to me, which I attributed to the flaky, hand-breaded coating.

The crispy breading added a satisfying crunch without being too thick, complementing the tender, juicy chicken inside. Every bite struck the perfect balance, making these feel less like a mass-produced product from a chain restaurant and more like something prepared fresh in a home kitchen.

All of the chicken tenders I tried had something tasty to offer for game-day and tailgating season. But in the end, Buffalo Wild Wings was the real MVP.

Read the original article on Business Insider